5 Reasons to Choose BriteBox for Your Home Electrical, Automation, Security and Entertainment Needs.

5 Reasons to Choose BriteBox for Your Home Electrical, Automation, Security and Entertainment Needs.

Unmatched customer service

When calling, you’ll always speak with a live person who is an employee of BriteBox. That’s something the Big Box stores just can’t offer. Plus, all of our work comes with our 100% satisfaction guarantee. If you’re not satisfied with our service, we’ll do whatever we can to make it right.

Locally owned & operated

We’re a locally owned and operated company with offices throughout the Atlanta metro area—unlike many other companies selling home security and automation. So when doing business with BriteBox, you’re doing business with your neighbors and helping our local economy.

Custom, one-of-a-kind automation, security and entertainment systems

No matter what you need, BriteBox can help you create it. Rather than lock you into a packaged home security or automation system, we take the time to meet with you and understand your needs so we can create custom solutions that meet or exceed your expectations.

1-year parts and labor warranties on everything

We only install quality products and only employ trained and knowledgeable employees. That’s why we offer a 1-year parts and labor warranty on all of the products we install in your home. If you have a problem in that first year, we’ll take care of it.

Backed by a name you can trust

BriteBox was created when Coolray acquired Innovative Media Solutions in early 2014. BriteBox is a division of Coolray, which was founded in 1966 and has been a mainstay in Atlanta ever since.

Leadership Team

Paul D. Smith

Chief Executive Officer

As Chief Executive Officer of Coolray, Mr. Plumber and BriteBox Services Group, Paul is focused on providing leadership that drives a “customer-centered” culture that takes advantage of the company’s 50-year heritage serving families and businesses in the greater Atlanta area. He joined the company in 2013 bringing more than 25 years of service industry expertise. Paul is committed to providing a “best in class” experience for customers and team members while expanding the company through increasing consumer demand for quality heating, cooling, plumbing, electrical, security and related home and business products and services. Paul’s previous industry experience includes being a Regional Vice President for a national heating, cooling and plumbing company, serving as Director of Risk Management for a national plumbing company and being Owner and/or President of various contracting/construction operations. He has also held Master HVAC and Electrical Licenses in multiple states. Paul holds a Bachelors Degree in Risk Management from Eastern Kentucky University where he was also part of the undefeated 1982 Division 1AA National Championship football team. He is married and has one daughter. Paul enjoys spending time with his family, hiking, camping, and attending sporting events.

Andy Piercefield

Executive Vice President and Chief Operating Officer

Andy has over 30 years of experience in the air conditioning, heating and plumbing industry. He has been involved in all aspects of the industry, from field technician to senior management and has a strong commitment to operational excellence and a driving passion for providing exceptional customer service. He is a proven leader in the industry, developing processes and training protocols that assure quality and integrity in all aspects of the business. His philosophy is to place the customer’s best interest first in all interactions. His highly dedicated work ethic and his team–oriented management style, have led to the growth and sustainability of various organizations for over 30 years.

Brandon Gore

VP of Operations

Through the acquisition of Innovative Media Solutions in 2014, Brandon joins the leadership team at Coolray offering 18 years of experience in the audio, video and connected home industry. As President of IMS, Brandon focused on 100% customer satisfaction, delivering the latest technology to his clients. His passion and commitment in this rapidly emerging industry will continue as Vice President of Operations of Coolray’s own, BriteBox Services Division. Brandon resides in Canton with his wife, twin boys & 2 dogs. In his spare time, he enjoys boating, coaching his sons’ baseball team, preserving his GTO & UGA Football.

John Poplin

Service Manager and Master Electrician

John, a native Georgian, started his electrical career in 1985. He graduated from the Independent Electrical Contractors’ Apprenticeship program (IEC) in 1989, earning the title Journeyman Electrician. In his 32-year career, John obtained a vast array of experience and knowledge in industrial, commercial, and residential electrical environments through ground-up and retrofit projects. His extensive list of projects includes restaurants, industrial plant relocations, and service work. Over the years, John has done and seen just about everything related to the electrical field. Two of his favorite projects as an electrical foreman include: (1) a 27-acre, ground-up, auto superstore, and (2) the first microbrewery in Atlanta. In 2005, John earned his Master Electrical Non-Restricted License. He attends yearly classes at the IEC to remain current on the ever-changing NEC code. John was the General Manager for a major electrical company in Atlanta for the last 10 years. He joined the CoolRay family in 2017, bringing the same enthusiasm and excitement for his field that he has expressed for years. He loves sharing his knowledge and passion about his trade to his co-workers and customers. John is married with two children and two dogs. He loves spending time camping and hiking with his family, and sitting by the firepit in his backyard with his wife.

Sophia Myers

VP – Call Center Operations

As VP of Call Center Operations, Sophia is dedicated to providing our customers with professionalism, excellent customer service and 100% customer satisfaction. Sophia has been a part of the Coolray team since 2003 in our accounting department as the Accounts Receivable Supervisor and has recently moved into the role of VP of the Call Center. With over 13 years of experience with Coolray, she is fully dedicated to our core values and brings leadership and teamwork to her new position.

Sophia and her husband have two sons. She enjoys jewelry crafts, concerts, basketball and spending time with family.